Heidi & Juha Jaara
Mrs. Heidi Jaara founded BALMUIR in 2007 to pursue her passion for genuine materials and appreciation for traditional craftsmanship. These were cherished in her childhood home where she inherited the passion for handcrafting beautiful items bringing joy to daily life.
Heidi made a long career in Nokia in various international positions. During her worldwide travelling, she kept a notebook of her passions and ideas of her own company. She wanted to create products, which are made like in the good old days, when plastic was an unknown material.
She resigned and decided to put all her energy into creating something extraordinary without any compromises. In addition to offering a unique collection, Balmuir is the finest means of carrying on the heritage of the mothers in her family. Today Balmuir is owned and managed by Heidi and Juha Jaara.
Values and inspiration
Balmuir Aurora borealisBalmuir was born in Northern Finland where nature surrounds the da
ily life. It is where one can witness the wonder of colours during the four seasons. It is where aurora borealis lights the winter scenery, reindeers pasture and swans find t
heir nesting place under the midnight sun. It is where people still believe in the goodness of mankind. Joy is found even in the smallest things. Honesty and trusting a man’s word are essential parts of leding a straightforward way of life. This is where Balmuir finds it’ company values.
In addition to wilderness, we find inspiration when travelling and meeting interesting people. Places like Paris, the French and the Italian Riviera, Tuscany, Lago Maggiore and Tokyo have been sources of great inspiration in our creative work.
The corner stones of our business are the product quality, excellent customer service, flexibility and joy of doing and creating. We believe that quality is in fashion forever.
Balmuir is a lifestyle brand offering interior decoration items and fashion accessories made from the finest natural materials. Each Balmuir product is a token of fine craftsmanship and designed to bring joy for years.
Balmuir interior decoration collection covers the living room, study, bedroom, bath and kitchen. It includes furniture, study and bar items, table top ware, lamps, trunks, throws, bed linen, towels, etc. Balmuir products give a sophisticated touch to the decorative finishing of an elegant home or office. The products are widely used also in high end hotel and restaurant projects.
Balmuir fashion accessories include scarves, shawls and hats. Both autumn/winter and spring/summer collections come in natural colours spiced up with the latest colour trends. These unique items are a combination of genuine materials with a luxurious feel.